Whitney Wolfe first made her mark on the worlds of dating and technology as co-founder of Tinder, the hugely popular dating app that launched in 2012. Following her departure two years later from the company, she has continued to create waves, this time as founder and CEO of dating app Bumble, currently valued at more than $1 billion and boasting more than 22 million users.
The innovation with Bumble is that while both men and women can indicate romantic interest as is common in other dating apps, only women on the app can launch conversations. This has the effect of curbing the amount of unsolicited images or off-putting interactions directed at women that are usually endemic to dating sites and apps.
This female-centric approach is visible not only in the app’s design and user-base – 55% of whom are women – but in its corporate structure as well, as Bumble boasts a female-majority executive board.
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Beyond being a dating service, Bumble also hosts a “BFF mode”, where users can pursue platonic friendships. The company has also recently launched a career networking service called “Bumble Bizz” which also utilizes a women-first system so as to eliminate attempts at sexual solicitation in what is designed to be a business platform.
Founder and CEO of Bumble, Whitney Wolfe graduated from Southern Methodist University with a B.A. in International Studies. Even in college, the entrepreneurial spirit and progressive sensibilities that would come to define her were on display as Wolfe sold tote bags to benefit areas affected by the 2010 Deepwater Horizon oil spill.
Whitney Wolfe would launch her technology career at Hatch Labs, through which she became involved in the startup that would become Tinder. Following her departure from the company, Wolfe would collaborate with Andrey Andreev, founder of dating network Badoo, as well as Tinder alumni Sarah Mick and Chris Gulczynski to launch Bumble.